No matter how big a logo is or how flashy we act sometimes Yo-Yo isn’t a huge industry. As a brand, we were started BY PLAYERS making yoyos largely FOR PLAYERS, be the beginners or experts. As we grow we have always tried to grow with players, supporting them as much as possible and integrating them into our business. Our USA office is full of yoyo players (currently 5 regional and 2 National Champions on payroll) and we are proud to announce our European office is also now fronted by a player. Starting April 1st YoYoFactory Europe business will be taken over by Kojo Boison, 2x and Current German National Champion. We wish him great success in his new position helping grow yoyo across Europe!