FLIGHT will launch March 7! #yyfflight (a few days earlier if you can make it to #eyyc2015). For a long time we didn’t enter the market with a Yoyo designed specifically for the competitive style known as 4a. There was a lot of other good options for players. A recent conversation with a friend and retailer finally convinced us to make this a reality. Design wise we have been recommended many ideas, some conflicting, but stuck to the elements we liked. It has a Simple design. Nothing super radical, a stepped profile. Inner foil to assist with grinding tricks. Durable thanks to premium materials (polycarbonate) and a thicker stronger axle. Easy to maintain with standard parts and spacers which are slightly looser fit. Performance wise, we think flight goes beyond exceeding at every critical test. Retail price will be around $24.99 usd
Since YoYoFactory was founded just over a decade ago there has been a conscious focus on lifting yoyo from the top end.
Supporting the best players, putting more money in their pockets and helping yoyo grow by maybe one day, making it possible for there to be career yoyo pros who have a sole goal of only playing performing and competing at yoyo.
We have supported a lot of players but admit, our work is not done and there is still a need to grow the whole of yoyo to make this possible.
With our return to the world of OFF-STRING / 4A we looked at the competitive arena and player base and have decided on a very different approach.
Instead of supporting the tiny top of the pyramid, we are going to focus on everyone below it. There are a lot of brands already supporting the top. We respect the work they have done and they can have it. We wont be ‘poaching’ talent. We aim to work to develop it. We are aware when this talent gets to the top they may step to other brands for sponsorship and we are ok with being the mechanism for growth rather than the goal.
Here is the plan.
Without paying a signature royalty, our Offstring yoyos become a little less expensive for everyone. This is important because, a) you need one to start and b) you will need multiples to compete and get better.
The main part of our plan is the FLIGHT club. This is our frequent flier program for offstring players.
BRONZE level is the easiest to achieve All you need to do is register. Let us know you plan to compete with a FLIGHT and send us a picture. When you do compete, let us know and we will list you on the FLIGHT club Honor Roll.
If you cant get to a competition you can make a video, share it with your friends and we will recognize that on a different Honor Roll.
Place top 5 in a National or regional,or top 3 in a State Contest using a FLIGHT and you have achieved SILVER status.
Again if you cant make it to contests, Achieve 5,000 views on a FLIGHT video or an instructional set of FLIGHT videos and SILVER can be yours too.
At silver level we will arrange discounts on additional FLIGHT from participating retailers helping you build a quiver needed to get you to the next level.
Once you have your yoyos and have proven yourself as a competitor you can earn your GOLD status by competing in 3 contests as a SILVER level player.
There is no other way to achieve GOLD than getting out in front of people so even if you reach silver by video level you must either compete or perform at public events in front of a live audience to attain GOLD.
Gold Level will earn your GOLD WINGS (which again we will make available through participating retailers).
This may exist in the future but we will talk to GOLD members and see what support they need at this stage and build it once we get a few people to GOLD.
Available for a limited time the REGEN is a precision machined Plastic version of Gentry Steins first signature yoyo the SUPER G. The Extreme stepped profile of the Super G lends itself fantastically to the material with loads of rim weight for unabated performance. The plastic type is a self lubricating polymer which offers not only a great feel but removes the chance of unwelcome anodize scratches like on your other precision machined yo-yos.
An essential piece for any player facing urban challenges daily.
YoYoFactory has a goal of spreading yo-yo. Often there are commercial aspects that must be taken into account for this to be sustainable (i.e. we need to make money to be able to afford to do it in the future). In the middle of 2014 we reached a cross-roads. We weren’t doing it right. We faced a change. In the face of this we decided to go back to our roots. Take yo-yo to the people. We considered somewhere exotic, perhaps a sparsely populated island? Maybe on top of a high mountain chain like the Andes? How about a tribe so remote the mail is still delivered by mules…. a mere 5hrs from our office?
Supai Arizona was this place. Its beauty contrasts by the difficulties facing its residents who despite their isolation (6hrs by mule to a car which is hrs again from any significant town) are right in the middle of everything wrong with the modern age (diet, fashion and media expectations). These kids grow up in a fishbowl which is funded by tourists who walk through looking into their lives on their way to see the areas most precious resource; the blue water that cascades over some of the most beautiful water falls in the world.
The Crew was built around our pro, Tyler Severance. Clint Armstrong came in as pro #2, Reece Schofield came as our web designer/camping support/ /r/throwers moderator. we set off at 3am, getting to the cliff top at 8am. The route down was either a 6hr horse ride, 8hr hike or 10min on a helicopter…. yes we took the chopper.
Being a part of a team isn’t for everyone. The expectation of you to do anything, especially something you do for fun for anything isn’t everyones game. The opportunities it can create however are priceless. As someone who has travelled the world and turned yo-yo into a career for the majority of my life on the planet I can’t tell you it isn’t fantastic. The relationship needs to be mutual. If you are in sponsorship for a few yo-yos and a few strings it might work, for a while, until either party looses interest. If you take it as the opportunity to put something on your back and do something it can have huge returns. It can turn into life experiences to drive you into the next phase of life, or it could become a career for you too. The experience is largely what you make it. It isn’t a formal set of rules with limits. We started with a ‘contest team’ because it was quantifiable. Effort could be measured on results and rewards given. That didn’t work for everyone and we learnt to become flexible and learn to reward different aspects of yo-yoing. Managing the expectations and rewarding effort is largely communications and while building a company we haven’t been the best of it in the past but we are finally getting the hang of it, so its time to grow our team. With many of our original core players added over the past 11 years less involved its time for the next generation to be welcomed to the team.
Here they are.
Betty was always the best girl in her scene. Now she is just one of the best. Graduating from the Mexican proteges to Contest Team she is clearly #3 in Mexico and ready to show the world!
When the Juniors beat the Pros, its time to upgrade them. Welcome to the Contest Team 2014 Russian National Champ Dmitriy Akinshin!
From up there where the air is clean in Colorado Patrick Canny popped up on our radar during some Colorado tours and with his growing presence in videos and contests. His trick development is solid and we look forward to getting to know him more as he represents YoYoFactory.
Michael is not an overnight sensation. He has worked hard building his game and we have been watching him develop for a long time. Earlier this year we knew he was ready for sponsorship and his MER win, solid 8th at USA Nationals and follow-up Illinois state contest win over a stacked field confirmed it. Big future ahead.
pic by: Oleg Matveev
Wilson Van Gundy
Wilson is a little bit quieter than your average yoyo kid…. until he throws the yo-yo. Technically superior to a lot of older competitors a little more consistency and Wilson is going to place at every contest he competes in.
YoYoFactory is West Coast centric. We are out in Arizona, and we see a long more of the west coast scene but when someone starts making a name for themselves East of the Rockies throwing our product news starts getting back to us pretty quickly. It didn’t take too much following along to see Chandler Steele is the real deal.
Jake doesn’t have the big results yet, but we can see where he is headed. It takes a lot for wins in SoCal. In if you can make it there, you don’t need to make it in New York to make it anywhere.
A lot of people ask what is our most popular metal yo-yo so we count them down!
10. G5 just sneaking into the Top 10 is the G5! As the best hubstack playing yo-yo of all-time G5 still offers players a chance to innovate the game. LOOK
9. SHU-TA premium 7075 material and a more solid feel than its counterpart the SHUTTER sets a new standard in solid powerful spin. An amazing all-round performer. LOOK
8. CYBORG 3A isn’t easy. You need a bunch of spin and great control which the CYBORG offers. This translates also into an amazing yoyo for any style LOOK
7. AVIATOR Luis Enrique has shown us the awesome power of his signature yoyo, the Aviator, at the IYYC and boy does he make it look good!LOOK
6. CYPHER A definite team favorite for overall yoyo play. The perfect yoyo to carry with you at contests or clubs, and will surely help you improve your overall skills. LOOK
5. HORIZON – Paul Kerbel has opened peoples eyes. He is taking yo-yo play HIS WAY. follow along, but you are going to need a serious yo-yo and HORIZON is that! LOOK
4. TOOhot – Delays have added to the anticipation of this release. Despite being our 4th best seller it may still be the most under-rated. You won’t find better, regardless of price! LOOK
3.Space Cowboy – The brightest light in the Sky, This bi-metallic creation has become the new team favorite. Players everywhere love the Space Cowboy. LOOK
2. DV888 – The DV888 has become our entry yoyo into the world of metal yo-yos. It outperforms anything else in its class and is upgradable to a full blown high-performance yoyo with a simple upgrade kit.LOOK and upgrade kit HERE
1. SHUTTER – Gentry Stein showed what could be done on a Shutter and thousands of people agree! THE BEST in performance AND reasonably priced means lots of people are buying TWO! LOOK