10 Aug 2013

Posted By: admin

What a season it’s been for Luis! He’s been busy with tours, demos, finishing school and a tie for 1st at BAC. Will all that he’s put in, we knew Worlds would be special. In prep for Worlds, we wanted to outfit him with the best equipment possible. So we created a new breed of Genesis to his exacting specifications. Armed with his perfect yo-yo, and years of practice, Luis presented one of the most energetic, diverse routines the stage had ever seen.


06 Aug 2013

Posted By: admin

Screen Shot 2013-08-06 at 5.50.34 PM


It’s that time of year, the World Yo-Yo Contest is upon us! For all the latest news, goings-on, videos and reporting be sure to be plugged into our different outlets:


Follow us on Instagram, Like us on Facebook, Tweet us on Twitter and Subscribe to our channel on YouTube. We’ll be posting behind the scenes views of our team prepping for their titles, new snaps of dope yo-yos, and just all the fun we’re having! We’ll do our best to keep you as part of the action!

06 Aug 2013

Posted By: admin

We love when we get visitors to the YoYoFactory office. In the past few months we’ve had some awesome players stop by, and we’ve slowly been putting together this video showcasing the talent of the player with the natural beauty Arizona has to offer.


03 Aug 2013

Posted By: admin

Holding it down in Malaysia, Fu releases another dope video part showcasing the new Superstar!


01 Aug 2013

Posted By: admin

Hulio in known for his great video parts featuring himself and other great YoYoFactory players in Russia. At the top of the list is Victor. An amazing player with a smooth, elegant style and trick composition that is unmistakable his.


31 Jul 2013

Posted By: admin

It may be small, but it can sure pack a punch! Our friend Will really sets the bar for what can be done on the Mighty Flea.


30 Jul 2013

Posted By: admin

With Worlds a week away, Paolo only has 1 freestyle to practice for, his Finals. Here’s his winning routine! Looking forward to what he brings to the stage at Worlds!


25 Jul 2013

Posted By: admin

The YoYoFactory SUPERSTAR is back. Who better than one of the biggest yoyo SUPERSTARS of all-time, John Ando to show it off!


SUPERSTAR Available August 1.


23 Jul 2013

Posted By: admin

Tyler AZ Contest Banner 1


Hello to all and thank you for being a part of YoYoFactory’s YoYo Classes this summer!


To cap off this summer and recognize the player who has learned the most tricks, we’ll be
organizing the YoYoFactory Summer YoYo Contest!


This Saturday, July 27th, the YoYoFactory Summer Contest will be held at the Main Mesa
Library (64 East 1st Street, Mesa AZ, 85201) 480-644-3100. From 11:30 AM until 1 PM.


The tricks we’ll be using to test competitors skills are:


Players will be awarded 1 point for a successful make on their first attempt, and 1/2 of a point for a successful make on their second attempt.


No need to register in advance, no cost to participate. Participants and spectators are welcome! Bring your family and friends out for what is sure to be an awesome fun filled event!


- Tyler


19 Jul 2013

Posted By: admin





In 2008 we wanted to see how far we could push the rules of yo-yo design. We wanted to make something wide and easy to control, because that’s what our team was asking for. We wanted something that could spin longer so our team could have the best chance at success. What we came up with was the Superstar. Early prototypes were hit or miss. The ones that worked were amazing! But, because of the inherent difficulty in the design, we didn’t plan on making them a production model. That is, until our team started winning World and National titles with it!




John Ando was the first to capture a World title with the Superstar in his ground breaking freestyle that turned a new generation of yo-yoers onto arm tricks and movement in a freestyle. After that, we knew we had to make this for every player. After careful engineering and working closely with our factories we finally had the ultimate competitive design. The Superstar has gone on to win tons of titles, and become a staple yo-yo in any players arsenal.




Now, 5 years later, we have taken the core philosophy of the Superstar and given it new attributes that todays players are asking for. We pushed the boundaries even wider. We brought the inner wall closer to the bearing to reduce friction when doing horizontal tricks. And, most noticeably, we designed it without hubstacks to minimize center weight for even longer spin times.




This is a true competitor, and with it you can be the next Superstar. Available Worldwide August 1st